Sick Puppies and The Free Hugs Campaign
September 28th 2006 07:20
The power of viral marketing has been proved time and time again through the magic of sites like Youtube and Myspace. Viral marketing has struck again, this time on the more emotional side, with a video uploaded to Youtube, surrounding the idea of a "Free Hugs Campaign." The idea of the video was to film a man named Juan Mann, who walked the length of Pitt St Mall in Sydney daily, holding the sign "Free Hugs" in an attempt merely to spread his love (in a totally platonic way, mind you).
The video was shot by Simon Moore, lead singer of Sydney rock band, Sick Puppies over a year ago, and was begun at a time lucky enough to catch the biggest plot twist in the Free Hugs campaign. As the video shows, the campaign was all but halted when authorities became concerned with it, forcing Mann to begin a petition in order to keep the campaign going. Ten thousand signatures later, and the campaign was saved. While the campaign has since ceased, the memory lives on in the video, which was uploaded to Youtube mere days ago, instantly attracting the fervour of any and all who come across it. Here's the video:
Many have been quick to react. Sydney Morning Herald have published an article about it, containing snippets of an interview with Juan Mann himself, and a hint at the idea of a mass free hug campaign to be held at midday on Monday 2nd October 2006 in Sydney CBD.
The music for the video was, as can be seen, done by Sick Puppies, and the song is called All The Same. Thanks to the backwardsness of the Australian internet, I have been unable to listen to any of the rest of their songs in entirety, but from what I've heard and seen, they are unfortunately quite generic. You can hear it and other songs on their official site. Here is one of their singles, My World:
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