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Sick Puppies and The Free Hugs Campaign

September 28th 2006 07:20

Free Hugs Sick Puppies

The power of viral marketing has been proved time and time again through the magic of sites like Youtube and Myspace. Viral marketing has struck again, this time on the more emotional side, with a video uploaded to Youtube, surrounding the idea of a "Free Hugs Campaign." The idea of the video was to film a man named Juan Mann, who walked the length of Pitt St Mall in Sydney daily, holding the sign "Free Hugs" in an attempt merely to spread his love (in a totally platonic way, mind you).

The video was shot by Simon Moore, lead singer of Sydney rock band, Sick Puppies over a year ago, and was begun at a time lucky enough to catch the biggest plot twist in the Free Hugs campaign. As the video shows, the campaign was all but halted when authorities became concerned with it, forcing Mann to begin a petition in order to keep the campaign going. Ten thousand signatures later, and the campaign was saved. While the campaign has since ceased, the memory lives on in the video, which was uploaded to Youtube mere days ago, instantly attracting the fervour of any and all who come across it. Here's the video:

Many have been quick to react. Sydney Morning Herald have published an article about it, containing snippets of an interview with Juan Mann himself, and a hint at the idea of a mass free hug campaign to be held at midday on Monday 2nd October 2006 in Sydney CBD.

The music for the video was, as can be seen, done by Sick Puppies, and the song is called All The Same. Thanks to the backwardsness of the Australian internet, I have been unable to listen to any of the rest of their songs in entirety, but from what I've heard and seen, they are unfortunately quite generic. You can hear it and other songs on their official site. Here is one of their singles, My World:


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5 Comments. [ Add A Comment ]

Comment by Chantal

September 28th 2006 12:39
It's quite a profound concept, spreading love and creating a sense of unity. Especially in shaky times!


Comment by Jimbo

September 28th 2006 16:19
Unfortunately, in today's world, anything that even remotely resembles human kindness is treated with suspicion, no matter that it is the opposite of "terrorism." Unfortunate but real times we live in.

Comment by Chrissy

October 23rd 2006 05:05
The HErald aren't the only ones doing an interview with them. have too...
Your text goes here

Comment by Anonymous

April 6th 2007 01:55
i think this is a awesome idea. the hugs cam. and it needs to be done in america because there is NO love, just hate, gun volence and every other bad thing. i havent seen something nice like that happen in a long time. the video really touched me.

Comment by Anonymous

January 13th 2008 21:37
that is such an awesome video. I support the Free Hugs campaign. i like to give free dugs myself, everyone needs a hug.

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